Webinars are the new frontier in marketing. Webinars do not replace traditional forms of marketing like social media, but they can be used to supplement your efforts. Webinars provide a platform for you to share what you know with others and expand your reach. Webinar presenters have an opportunity to build their brand, establish themselves as experts, and convert leads into customers. If you’re ready to launch your first webinar, follow these seven steps:
1. Choose a Webinar Topic
The first step to hosting a successful webinar is to choose an interesting and engaging topic. The topic should be something that you are passionate about and that will appeal to your target audience. If you’re not sure what topic to choose, consider surveying your audience or doing some research on popular trends in your industry.
Try one of the following methods to determine what will most likely resonate with your target audience:
Analyze your social media pages to see what you can learn. Look for posts and images that have received the most likes and shares. These will direct you to the content that would be a good fit for a webinar presentation.
Review your frequently asked questions. Do your customers and prospects always ask the same questions? Is this a problem for you? Examine your current knowledge to see if there are any gaps that you can fill in.
Research the questions and concerns of your customers. Make use of tools to discover what questions people are asking. Look through the results and select the questions that you think you could answer during your webinar.
2. Draft a Webinar Outline
Once you have determined the topic for your webinar, it’s time to start drafting the outline. The outline will help you stay on track and ensure that your presentation flows smoothly.
- Start by creating an introduction that will introduce your topic and grab your audience’s attention.
- Next, include a section on the benefits of attending your webinar. This is an opportunity to sell your audience on the value of what you have to offer. After that, divide the remainder of your outline into sections that will cover the key points of your presentation.
- Finally, close with a strong call to action that encourages your audience to take the next step.
3. Create a Script
Now that you have a general idea of what you want to say, it’s time to create a script. The script will help keep you on track and ensure that your presentation is fluid. When writing your script, keep the following in mind:
- Webinars are typically 60 minutes long. However, you may want to keep your introduction and conclusion shorter so that you have more time for content and Q&A.
- Write in a natural and conversational tone. Avoid sounding like you’re reading from a script.
- Be clear and concise. Webinars are typically fast-paced and there’s no time for lengthy explanations.
- Engage your audience by asking questions, using polls, and encouraging interaction.
4. Record Your Webinar
Now that you have your webinar planned out, it’s time to record it! This can be done in a few different ways:
Screen Recording Software
Programs like Camtasia or Screenflow allow you to record everything that happens on your screen, including audio from your computer and any video or slides you use. This is a great option if you want to have complete control over the final product and make sure everything looks and sounds just right.
If you don’t need to show slides or anything else on your screen, recording with a webcam can be a quick and easy way to get your webinar recorded. All you need is a decent internet connection and a webcam software program like Skype or Quicktime.
If you’re doing a live webinar, you can also record it by simply using your phone. This option can be a little more tricky to set up, but it’s a great way to have a backup recording in case something goes wrong with your computer.
Once you’ve recorded your webinar, it’s time to edit it! This can be as simple or complex as you want, but a few tips to get you started:
- Trim the beginning and end of your recording so it starts and ends cleanly
- Add music or other audio effects to make your webinar more engaging
- Remove any bloopers or mistakes (we all make them!)
- Cut out any dead space where there is no talking
Once you’ve edited your recording, it’s time to upload it to a hosting platform. There are a few different options here, but we recommend using either Vimeo or Wistia. These platforms are easy to use and will give you a lot of flexibility in how you share your webinar with your audience.
5. Create a Webinar Landing Page
Your webinar landing page will be the first thing potential attendees see, so it’s important to make a great first impression. The page should be attractive and easy to navigate, with all the information potential attendees need to sign up.
Include a brief description of the webinar, the date and time it will take place, the cost (if there is one), and the benefits of attending. You may also want to include a testimonial from someone who has attended one of your previous webinars.
6. Promote Your Webinar
Now that you have everything set up and ready to go, it’s time to promote your webinar! This is critical to ensuring that you get people to participate in your webinar. Here are some tips for promoting your webinar:
- Use social media: Social media is a great way to promote anything and your webinar is no exception. Post about your webinar on your Twitter, Facebook, and LinkedIn pages. You can even create a dedicated event page on Facebook.
- Send out an email blast: This is a great way to let your subscribers know about your upcoming webinar. You can either create a custom email or use a service like MailChimp.
- Use paid advertising: If you want to reach a larger audience, you can use paid advertising to promote your webinar. This can be done through platforms like Google AdWords and Facebook Ads.
- Place ads on relevant websites: Another great way to reach potential participants is by placing ads on relevant websites. This can be done through services like Google AdWords and Bing Ads.
- Use affiliates: If you have an affiliate program, you can reach out to your affiliates and ask them to promote your webinar. This can be a great way to reach a larger audience.
7. Follow Up With Webinar Attendees
Once your webinar is over, it’s important to follow up with attendees. This can be done through email or social media. Thank them for attending and invite them to contact you if they have any questions. You may also want to offer a discount on your products or services.
Running a successful webinar doesn’t have to be complicated or expensive. By following these simple steps, you can easily launch your webinar program.
Do you have any tips for running a successful webinar? Share them in the comments below!
If you want to learn more about how to run a successful webinar, check out White-Glove Webinar. We assist coaches and business owners in setting up flawless webinars without them having to do any of the heavy lifting. We assist them with the offer, script, technology, and other aspects of the project.
Call us today and let’s chat about your project: 1-844-949-9497.